I'd also call it a "mindset". The younger generation are far more network focused. I developed a product that doesn't work/share online ... To protect privacy. But, I seem to be a lone wolf in that mindset. Most of these popular technologies utilize online capability. I'm not saying this as a statement of frustration, just a recognition. I deplore the facebooks and other data-mining tools so much that I would never develop a system that was engineered to invasively profile you - it reminds me of an anal probe. Most of my over 40 colleagues are like-minded (at least about privacy). This is a big advantage for the younger generation who see and think very differently.