The consequences for car theft are the same for everyone. If you go to prison, you lose x months of your life time. If Bill Gates goes to prison, he loses the same amount of time. Expressed in money, he's paying a few million dollars in lost productivity whilst you may only lose the equivalent of a few thousand dollars. I think that's fair.
Sorry, I should probably have said "hit your car with a sledgehammer", then the comparison would have been better. It's still confusing because of the whole virtual vs real goods - and I just slipped in a "theft" frame of mind even if it's not really correct at all. RIAA PR at work, I guess.