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Doesn't shameless plug mean that he is in fact unashamed? Or does it have an implied meaning opposite of the literal meaning? Or perhaps somewhere in between, that he believes he should be ashamed but is not? I've always been a bit confused about this particular idiom.


Good point - it means he's being shameless, but being aware of it implies he's somewhat ashamed.


The term comes from people who would shamefully post their content, posing as someone else unassociated with their product/idea/etc.


He or she, I mean


He. I looked him up before I wrote my comment.


Or it.




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