Then perhaps its time to disrupt the cable market...exactly like we've been seeing over the past 24 months.

I felt this way the second I saw XBox Live. Imagine how much more content you would be willing to consume from there if everything wasn't a la carte. You have a captive audience where you can charge advertisers a premium for getting in front of those eyes.

Instead the customers are asked to pay a monthly fee just to access online content and you either pay per download or for a secondary service.