Fair enough, misread the 20M figure. josefresco's already responded re: the 'mainstream outlets' bit.
As for not releasing signup numbers, I can't say I blame them. It wouldn't surprise me if the actual purchase numbers are abysmally low. On the other hand, it's probably reasonable to think those numbers will go up before they have to meet their self-imposed monthly reporting deadline. So I'd guess they're just sitting tight so that they can show a curve in the right direction. I don't think that's particularly insidious.
As for not releasing signup numbers, I can't say I blame them. It wouldn't surprise me if the actual purchase numbers are abysmally low. On the other hand, it's probably reasonable to think those numbers will go up before they have to meet their self-imposed monthly reporting deadline. So I'd guess they're just sitting tight so that they can show a curve in the right direction. I don't think that's particularly insidious.