To me, the most interesting aspect of the post was the comparison between Bing and the old Live. I'd have liked to see a Live-Google comparison and perhaps Yahoo! as well, since it's often thrown around as a comparable alternative.
This seems to confirm my idea that Bing is less a revamp to the search engine and more a rebranding for Microsoft. Bing is certainly more memorable than Live or MSN were, and it's replacing Live and other MS brands in several non-search areas (Virtual Earth -> Bing Maps for Enterprise, for example). That's certainly nothing new for Microsoft, but this time they seem to be marketing it as a search engine change to get people to try the engine and hopefully switch from the big G.
I think they realized after the Project Mojave (i.e., calling Vista not Vista made people like it at least a little bit more for 30 seconds) that branding things is kinda important. Of course, if the tech sucks, people will still hate it, but at least they can say they gave it a really half-hearted effort if anyone ever says they didn't try.
This seems to confirm my idea that Bing is less a revamp to the search engine and more a rebranding for Microsoft. Bing is certainly more memorable than Live or MSN were, and it's replacing Live and other MS brands in several non-search areas (Virtual Earth -> Bing Maps for Enterprise, for example). That's certainly nothing new for Microsoft, but this time they seem to be marketing it as a search engine change to get people to try the engine and hopefully switch from the big G.