And a note on us calling this an MVP: we've probably used that too loosely. This is more of a proof of concept to see if there's demand in this space. We believe there is, and wanted to show what we are starting with.

There's definite and obvious demand for making the car shopping (and purchasing, especially) experience less painful. It's a sad state of affairs when getting a loan was the easiest part of the experience.

I don't think you've fully decided on the problem you're trying to solve though. Is it comparing my new car options across manufacturers? What are the key deciding factors for someone getting a new car? Who are your customers? Who _aren't_ your customers?

At this point, what you've built is providing no insight into any of those questions for you, except that what you've got so far is not the product for the HN market. :)

I'd focus on those before going further down this road, but that's just one man's unsolicited opinion. I am fairly involved in the automotive industry, however, so I've got some insight.

Appreciate the insight. We definitely are in a super-alpha state where we don't really know what we're targeting yet. And by "we" I mean me and two others, doing this on the side :-p

Hopefully after a few iterations, we can get a better grasp on what we're trying to do and who we're doing it for.