I'm in Australia, but using the 'show all' results (not the 'only from Australia' option), and freesound.org is #11. #1 is wiki.creativecommons.org/Free_Sound_Effects_and_Loops
With market set to Australia, the logo says 'bing Beta'. It says 'bing preview' for the US. I guess it's not fully baked for non-US markets. I wonder if the advertising campaign is restricted to the US?
I see 5 results from creativecommons.org as the top in bing, but thats as an Australian. When you switch it to US, its freesound. Even as US bing shows 3 results from dvguru that appear to be spam. It also shows 3 results from creativecommons, 2 of which appear to be somewhat un-useful, and the 1 other useful one appears on both google and bing.
I'd definitely call that search a win for google. There are far more useful sources of creative commons sound effects in google's first page.
http://www.bing.com/search?q=creative+commons+sound+effects
http://www.google.com/search?q=creative+commons+sound+effect...
There's very little overlap in the first page results, and freesound.org, #1 in Google, doesn't even make Bing's first page.