"...for Yahoo’s sake, we hope the new logo announced tomorrow will remind users of its graphical heritage."
That the logo should "remind" people of the old one seems correct, but too close to the old one would be a mistake.
These days, it seems like Yahoo management is caring more and more about its image to non-users. For that purpose, they might be better off keeping some of the testably preferred characteristics, but taking a sharp right on others to rewire the brand.
That the logo should "remind" people of the old one seems correct, but too close to the old one would be a mistake.
These days, it seems like Yahoo management is caring more and more about its image to non-users. For that purpose, they might be better off keeping some of the testably preferred characteristics, but taking a sharp right on others to rewire the brand.
Same great Yahoo, new chocolate filling.