Because Brawndo's got what programmers crave; it's got electrolytes!

Hmm . . . maybe I just proved your point. All I've had to drink today is coffee and Red Bull.

When I see cans of Java Monster (an energy drink), I picture some junior programmer on an all-nighter, all hopped up on caffeine and copy-and-pasting more code than most people produce in a year. "Oh no! Our codebase got hit by a Java Monster last night!"