Given who developed it (some Finnish company that diversified out of rubber boot manufacturing), presumably it will ship on devices or otherwise be widely available, so I don't think it's "irrelevant".

You can download the "Ovi App" on existing Nokia phones

Chicken and egg, indeed.

http://news.ycombinator.com/item?id=626603

You are kidding right? You do not need an app to access the store. You can access it via your browser as well.

And there is a downloadable app.