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> The sales and marketing economy is zero sum.

This is false. I'll let those more gifted than myself to make the argument:

http://www.ted.com/talks/rory_sutherland_life_lessons_from_a...



Exceptions don't make rules, it's the other way around


Except when its an "Exception that proves the rule" - http://en.wikipedia.org/wiki/Exception_that_proves_the_rule


What I meant is you don't turn an exception into a generally applicable rule, but rules can infer exceptions.




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