My biggest potential profit was during the American Idol reign of terror. At the time, the keyword in Adwords was 1/cent a click. You read that right. Literally, 200,000 impressions/minute with a click-through rate of 1.3%. Nearly 150,000 clicks in one hour. Given a dance related affiliate product, I could have turned $6,000 into $250,000 in less than a day. Sigh.

Oh yeah, another day, long ago, "Face" was not costing very much. The Face keyword shows up for 'face' and 'facebook'.