Amen! Unfortunately, it seems popular "Western" culture is inspiring lots more Carnegies and Barnums than Franklins. But how can a shift in culture be brought about?
In hindsight, the tone of my comment seems condescending to business and marketing types. This was not intended, and I apologize if any offense was taken.
Those are just as important to economic progress as the engineer type. Assuming there is a real global shortage of a given type of skill and an excess of others, we all benefit if appropriate reallocation is inspired.
A shift is impossible so long as the Western culture doesn't care how exactly you make money, that is, whether it's out of thin air or out of the thick urge to create wealth. Luckily, the laws of free markets are on our side and the present crisis seems to be trying to fix just that. I understand this view may be too simplistic, but it's probably the best explanation of what's happening in the world now. And what's happening is potentially a slight positive shift in culture.