Has anyone from the Seattle area used this service regularly? I'd imagine after 5 years it's become pretty polished. That seems like an eternity to improve their business model and get the economics right.
I get about 75% of my groceries through it, and have been for the entire time it's been available.
Their default produce & meat isn't quite as good as a WholeFoods or my favorite local store (Madison Market aka Central Co-Op), but AmazonFresh has recently started sourcing certain items from local specialty vendors - think Pike Place Market fish guys, that sort of thing. Those items are great, and it's wonderful to have them delivered.
Over the years they've tweaked a few things: changed the minimum delivery size, added a "tip" for the driver (which I think is wrong - they should be paying these guys a good wage .. but that's not Amazon's style, I guess).
They've also iterated the website multiple times from an initialy somewhat poor UX into the current one, which is pretty good.
EDIT: oh, and being able to add groceries to your order until roughly midnight, and still getting them on your doorstep by 6am the next day ... magic.
They also deliver certain Amazon items (they call this "Amazon.com NOW"), so I've ordered things like digital cameras and had them arrive within hours. AWESOME.
Delivering non-grocery items seems huge--apparently the end game of the delivery service could be a lot bigger than just groceries. Also the early morning delivery window sounds great. I used to get CSA delivery early in the morning and it was extremely convenient, but they just didn't have the selection I wanted.
My experience mirrors yours. One thing that I would add is that their mobile apps are also pretty good. I actually keep a 1st gen iPad velcro-attached to my fridge that I use pretty much exclusively for adding things to my Amazon Fresh cart, so when I realize I'm running low on a staple, I just pop it in and then it shows up my next order.
One of the hidden perks is that you can also get same day shipping on non some grocery items like batteries and such, they're just dropped off by the Amazon Fresh truck.
As for produce, I'd rather just go to one of Seattle's many neighborhood farmers' markets whenever possible ;)
