Lower conversion rate ale signifies lower page quality which is another factor t... | Hacker News

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		pilsetnieks on May 27, 2013 \| parent \| context \| favorite \| on: The declining profitability of Google Adwords Lower conversion rate ale signifies lower page quality which is another factor that AdWords use to calculate the ad position, and if and to whom to show the ad to. Which, in turn impacts click rates and so on, ad nauseam.

joemoon on May 27, 2013 [–]

This is incorrect. The conversion rate does not affect your quality score: http://adwordsagency.blogspot.com/2008/12/quality-score-fact...

A "conversion" means different things to different companies. It would be extremely easy to game the system if conversion rate affected quality score.

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