None of them have a background in biology/nutrition/medicine/health from what I can see.
Their product ha the story and format to appeals to the HN audience "hack food".
They consider cooking a chore and a "waste of time", which means there are audience is VERY limited. The majority of people spend a large amount on variety and taste in food because they like it. So their target market is people who think like them.
And finally - and most importantly - you cannot eat the same concentration and matrix of nutrients every day!
On some days you will work harder, or work less, fall sick, want sugar, drink alcohol, be happy, have medicines - or experience any of a thousand different variable large and small which necessitate a change in diet.
None of them have a background in biology/nutrition/medicine/health from what I can see.
Their product ha the story and format to appeals to the HN audience "hack food".
They consider cooking a chore and a "waste of time", which means there are audience is VERY limited. The majority of people spend a large amount on variety and taste in food because they like it. So their target market is people who think like them.
And finally - and most importantly - you cannot eat the same concentration and matrix of nutrients every day!
On some days you will work harder, or work less, fall sick, want sugar, drink alcohol, be happy, have medicines - or experience any of a thousand different variable large and small which necessitate a change in diet.