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Taco trucks have been a mainstay of Los Angeles foodstuffs for a long time before the current trend of 'gourmet' truck food started. I'm not sure if the mobile/car-centric nature of the city tends to endear us to a mobile food cooking service or what; the 'food truck' craze has been very poopular here.

Since buying/leasing a physical location is such a costly and risky venture, these trucks have been a great way for budding restaurateurs to get their feet in the door; see what works, what doesn't and perhaps eventually open a physical location. People get experience doing something they love and building a business, people get fed with interesting food that would be prohibitively expensive or otherwise difficult to discover (due to culinary fusion or other reasons), and the city gets tax revenue.

Win/Win in my book.



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