I took another approach to this. I have been meaning to post it to HN for a while, though it is still a little raw. I call it geokode - https://geokode.com - it is meant to be like bitly for location. You can essentially choose what your url should be for any location. This makes it very user-friendly and you can also brand your location link. Currently, you can only use English characters and numbers. I have pre-populated it with some entries (see examples below), but the goal is to get users to create their own 'geokodes' as I like to call them. I am also working on a API to make the location data available once the geokode is provided. You can even link a geokode to GPS coordinates, which will be especially useful in countries where addresses are not simple. Obviously, the site needs a lot more polish, but let me know what you think. It is currently free to register a geokode - I have to update the demo video.

Some examples to highlight use cases:

https://geokode.com/*abckitchen

https://geokode.com/*disrupt

https://geokode.com/*joneswedding

https://geokode.com/*dormroomfundhq

Also, I will be at TC Disrupt in NY today in the Startup Alley in the Mobile category. Feel free to come by.