Hi Tim--thanks for replying! To show my full hand, I'm the business/marketing co-founder/CEO at a software company--though I have a strong tech background, I chose to go into the marketing side because I love psychology and analytics so much. (I'm running an analytics startup.)
I'm also a woman who's been known to drop some serious coin on clothes, and finally, I've previously stated publicly that I believe the future of clothing/fashion is getting exact fit/measurements (which sparked quite a heated debate when I published those thoughts to my audience on Facebook.)
You don't necessarily need a "marketing co-founder"--you can learn much of what you need simply by reading some books by famous copywriters. Start with John Carlton's "Kick-Ass Copywriting Secrets of a Marketing Rebel" and branch out from there. Read some classic "ad men" books--John Caples and the like. Dig up all of Eugene Schwartz's old ads. Put aside your gag reflex and cringe factor and delve in deep. You'll learn a lot about people and copywriting that way.
I also have some great free resources on my blog and I am launching my own sales course soon as well. See my latest post: http://www.erica.biz/2013/macklemore-effect/ for more details.
I'm also a woman who's been known to drop some serious coin on clothes, and finally, I've previously stated publicly that I believe the future of clothing/fashion is getting exact fit/measurements (which sparked quite a heated debate when I published those thoughts to my audience on Facebook.)
You don't necessarily need a "marketing co-founder"--you can learn much of what you need simply by reading some books by famous copywriters. Start with John Carlton's "Kick-Ass Copywriting Secrets of a Marketing Rebel" and branch out from there. Read some classic "ad men" books--John Caples and the like. Dig up all of Eugene Schwartz's old ads. Put aside your gag reflex and cringe factor and delve in deep. You'll learn a lot about people and copywriting that way.
I also have some great free resources on my blog and I am launching my own sales course soon as well. See my latest post: http://www.erica.biz/2013/macklemore-effect/ for more details.