Well as they mention midway through the article: it's not the URL, it's the anal... | Hacker News

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		mustpax on March 30, 2009 \| parent \| context \| favorite \| on: Is a Shorter Web Address Worth Big Money? bit.ly R... Well as they mention midway through the article: it's not the URL, it's the analytics. Number of followers is a very coarse metric for twitter popularity, it would be very useful to know click-through rates to gauge which content draws more viewers. Right now it's hard to tell which updates "sell" better than others.

jedc on March 30, 2009 [–]

Exactly. It's the only reason I use bit.ly; so that I have a basic gauge on how many people clicked through, and when.

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