I wonder what their hardware cost is for that device. A comparable PC shouldn't cost half as much. How much of the price is due to the custom motherboard and case?
Just like the PS4, this is PC hardware. And actual PCs provide more hardware for less money.
That all depends on what video card they used as the 7000 series covers a lot of ground. That said I suspect they went for 'fits in your hand' over a good cost / performance ratio.
Just like the PS4, this is PC hardware. And actual PCs provide more hardware for less money.