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1) Cutting 1 trip in 50 is actually a lot; 2) A 2% reduction in travel doesn't do much when e.g. U.S. air traffic alone is growing 2-3% every year and car traffic is increasing at 2-4% each year.


Air travel is substituting for other forms of travel because it has become far cheaper with a 50% average cost savings between 1997 and 2006.




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