Good SEO is less black magic, and more best practices just like there are best practices for web usability, best practices for email newsletters, and best practices for writing code.
Huckster salesmen make it seem like black magic when they over promise and under deliver to small businesses.
The SEOmoz Beginner's Guide to SEO is the best place to start, as well as the whole SEOmoz blog. You could spend months just reading all of their posts.
Neil Patel's Advanced Guide to SEO is excellent once you have a few months under your belt.
Huckster salesmen make it seem like black magic when they over promise and under deliver to small businesses.
The SEOmoz Beginner's Guide to SEO is the best place to start, as well as the whole SEOmoz blog. You could spend months just reading all of their posts.
Neil Patel's Advanced Guide to SEO is excellent once you have a few months under your belt.