I believe the niche is partially the price and partially those who want to arrive to work in style. Manager, CEO, COO style employees are the kind of people who'd buy this for the attention and to reaffirm the statement, "Yeah, I'm rich, but I work for it"
The niche is in the price, not the use case, because you're describing what about 80% of the population does with their cars 95% of the time.