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> Tesla fills a niche of drivers who commute to and from work, occasionally to meetings and maybe the airport

The niche is in the price, not the use case, because you're describing what about 80% of the population does with their cars 95% of the time.



I believe the niche is partially the price and partially those who want to arrive to work in style. Manager, CEO, COO style employees are the kind of people who'd buy this for the attention and to reaffirm the statement, "Yeah, I'm rich, but I work for it"


Sooo... pretty much anyone who buys a luxury car over $40K.




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