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I don't understand how this is a "startup" in YC/PG's sense of "growth machine".

From the article, the purpose of wevorce is to offer a new approach to divorce, where just one lawyer works for the whole family (partners + kids), instead of the usual arrangement where each partner fights the other to death.

This certainly sounds like a good idea, but isn't it just a kind of counseling business (the Accenture of divorce)?

Even if they can speed up the paperwork a little, at least one lawyer will still be needed for every "customer" (couple divorcing), so how does this scale in a startup sense?



Replying to my own question like on Stackoverflow, it could be that what wevorce does (from a business perspective) is create a new market (a cheap divorce where there is only 1 lawyer instead of 2, and less paperwork), and providing this market with a software solution that it builds and maintains.

Wevorce doesn't employ lawyers directly, it just acts as a marketplace between them and people wanting to get divorced without killing one another, and it takes a cut in the form of software licence.

So from this point of view there's no reason it couldn't scale indefinitely.




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