They don't need it to be an instant hit out the gate, so if it's good enough, the word of mouth will be the hook.
It's a fundamentally different paradigm than network broadcasting, where numbers for the initial broadcast are so important for ad revenue. (It also helps that Netflix has incredibly detailed data on exactly who watches it and when; so they can more easily judge whether its a success in the long run.)
It's a fundamentally different paradigm than network broadcasting, where numbers for the initial broadcast are so important for ad revenue. (It also helps that Netflix has incredibly detailed data on exactly who watches it and when; so they can more easily judge whether its a success in the long run.)