I think it's not kinda sad, but outright offensive. I understand the commercial value of a fully identifiable and tracked person online, but there has to be a line to draw.
Every transparency feature is opt-in by default. Privacy is slowly becoming a dirty word for people who have something to hide. And those who fight for it are marginalized and made look as villains.
It is really bizarre to witness. At some point this rush for user identities reminds me of the Wall Street and their unregulated lust for profit despite the consequence.