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You need a simple narrative. Example:

Sally learns best by doing X, while Sam learns best by doing Y. (Show cartoon Sally doing X and cartoon Sam doing Y). Most apps will try to teach Sally and Sam the same way, but the TommyTeaches app is smarter than that! Tommy will be learning as he teaches. Tommy will learn which techniques are best for Sally and Sam individually, then tailor the lessons to... etc.



Ah, got it. That is a different approach. It's about highlighting benefits rather than talking about features. Thanks.




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