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> And understanding your users will even ensure your morale, because when everything else is collapsing around you, having just ten users who love you will keep you going.

I feel guilty that this just doesn't do all that much for me. I do get some satisfaction from making a user happy, but about as much as I get from eating quality ice cream. I get far more enjoyment out of solving a difficult technical problem.



Well then get a co-founder / hire people who really enjoy customer service.


I have exactly that. Just pointing out that for me personally it's not particularly motivating.




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