I would broaden the question to, how do you name anything properly? Or even more abstractly, how do you categorize anything intelligently?
Names are delimiters; In your case you're delimiting your product in someone else's mind. And while names may be arbitrary, humans understand things in terms of things we already know.
Think of baby naming. I have a two standard names stuck together. It's an Anglican/Christian English name. Though I think Christopher may be derived from Greek. Maybe it's too generic. Compare that to Shanacqua-Tibea. Nobody would know how to pronounce it, and it's too unfamiliar to remember immediately. For social reasons, you might have to remember it (to prevent embarrassment), but that pressure isn't there when someone searches in Google.
I like a mix between the familiar and different. You need to hook them in with something they know, while adding a twist to it.
Names are delimiters; In your case you're delimiting your product in someone else's mind. And while names may be arbitrary, humans understand things in terms of things we already know.
Think of baby naming. I have a two standard names stuck together. It's an Anglican/Christian English name. Though I think Christopher may be derived from Greek. Maybe it's too generic. Compare that to Shanacqua-Tibea. Nobody would know how to pronounce it, and it's too unfamiliar to remember immediately. For social reasons, you might have to remember it (to prevent embarrassment), but that pressure isn't there when someone searches in Google.
I like a mix between the familiar and different. You need to hook them in with something they know, while adding a twist to it.