It isn't a "bad" word. It's about the implications of using a tool in the workplace that is automatically going to garner giggles and stares at the reactions of the female employees. Imagine having to explain your workflow to your executives or train female social media employees on how to use something with a name like that. It's just awkward and unnecessary.

And third-wave feminism flirted with post-structuralism..

You guys should stop poking fun at feminism and check your privilege m'kay?

no poking fun intended, merely a historical note that feminism (as a loosely-defined movement) had changing views about language and its use... if someone were to just hear about second-wave feminist stances on the language of oppression, they might have a hard time understanding things like the "slut walk" and other acts of linguistic reclamation.

Kinda glad that my sarcasm went mostly undetected, otherwise it would have been downvoted to oblivion.

Since feminism is by definition confrontational, "checking the privilege" could be considered paternalistic.