> To add to that, there is a cultural gap in the translation of 'like' in some other languages. For eg. in some areas it is considered unpolite not to click the like button, while others use it as a form of 'mark as read', or 'seen this'.

I have a Facebook "Friend" from Japan who "Likes" literally every single activity I've made. Even if there's no way she understands it (since she doesn't understand English, and definitely not Swedish)