I don't think that is necessarily the case. If you use certain words all the time, shortening them makes sense. They might just forget which abbreviations are and aren't common knowledge. You wouldn't get mad if people use PC, CPU, ATM and RAM, right? Even SSD would be fine on HN, but it probably wouldn't be fine outside HN. (neither would using "HN")
> Even SSD would be fine on HN, but it probably wouldn't be fine outside HN.
The set of people who know the term "solid state drive" is likely a strict subset of the people (mostly tech enthusiasts of some shape) who know "SSD". Same for "USB" and many other terms that have entered the mainstream primarily as an abbreviation.
So the question is not whether to use an abbreviation or spell out the full term as a matter of principle; the question is whether it's the abbreviation or the full term that's more commonly known. I'd argue that way fewer people recognize "CTA" than know the term "call to action". I personally have done some front-end development, and didn't know the abbreviation either.
It stands for "Chicago transit authority". I don't know about you, but search engines have become useless since last year, I'm talking downright unusable.
The Chicago Transit Authority has existed for only about 70 years despite transit in Chicago being around for 125+ years.
Legislation the governor signed last week all but guarantees that it won’t see its hundredth birthday except possibly as a sticker on the side of the busses and trains. Within 5 years the agency will only have the duty to plan routes within the city limits, and maybe do some of the driver hiring.
It's nice for writing to be sufficiently self-contained for the reader to get the basic meaning without research. How does it affect your sense of perspicacity when a sentence forces you to consult a dictionary just to keep up?
I'm still not sure why this is the author's problem. If a piece of writing is too challenging, you are welcome to disengage from it, and not demand more from the author.
A search engine can tell you what some people mean by the acronym. It can't tell you what this particular author meant. It's like asking an LLM where you left your car keys, or asking Google what your spouse wants for dinner.
Because... that's how communication works? Managing the understanding that readers will take away from what you've written is a pretty central definition of the author's job.
Arguably CTA isn't exactly an obscure acronym. It's multi-disciplinary - quite common in UI/UX design and marketing; and also decently common in any branched of software engineering that interact with these topics, like... web development.
CTA is very obscure. As a mobile dev I refuse to call CTA as anything other than click or tap to action in which case it should be TPA. Also many folks (esp. PMs confuse CTAs with button clicks). Anyway, CTA in this context didn’t even ring a distant bell either for call or click and I am glad it didn’t.
I think in UI design it usually is intended to refer to the main thing you want/expect a user to do in any given situation, i.e. having multiple CTAs is a bit of an oxymoron while having multiple buttons is not.
Nah, I meant to type TTA but now that I have mistyped TPA I should make that Tap Pour Action - Tap for Action (I am not trying the double meaning here, just to clarify).
I’ve worked with marketer types for over a decade and had them use the initialism “CTA” hundreds of times, understood it, and yet still in this comment I had no idea that they were referencing that term. If this was a UI diagram I’d have had no problem. This seems to me like a case where using an initialism in a different context than it usually appears confuses readers. It would kind of be like saying “I plan to GTM for a few things after work today.” You may recognize that as Go-To-Market if I said “the GTM team” at work, but it is strange outside that context. Outside a marketing or UI context I don’t think people usually initialize “CTA.”
How many industries can prosper by defining what the customer should get and have an endless stream of demand in response?
Isn’t GTM just “business 101”? I really don’t understand how people can use the term and not realize they are screaming “we’re going to do the basics of what we should have been doing all along”.
Imagine if software developers championed a “logic” based approach.
In a B2B company context, the Go-To-Market or GTM team means the whole sales team, plus everybody else who manages customer accounts. Customer Success, etc. as opposed to the product parts of the company.
If said like "let's GTM" it usually means getting on a call. Stands for Go-To-Meeting, the main business videoconference software before Zoom took over.
It's specific to marketing and it's a term I've only seen used when you are trying to sell a product. In my mind, CTA means "the button we are trying to make you click on by any means necessary because we make money when you click on it"
It might not be obscure in an environment that lives on 'social activity', but I can assure you -- and I am saying this as a person, who survives daily barrages of acronyms, CTA is not common.
The one that sticks in my craw is "ofc," especially when it's buried in a wall of text written by someone evidently capable of typing lots of characters in one sitting.
I have deduced that it means "of course," but of course since that expression could of course be sprinkled almost anywhere in a sentence without changing its meaning much, it's of course hard to be sure.
I really don't know why people refuse to look things up. And I don't understand how the parent's comment isn't off-topic and unnecessary and pedantic and mine apparently is. This place is a goddamn cesspool.
They could also write the comment in French, and by the same argument people should need to go out of their way to copy-paste that into google translate.
Thousands of people are going to read this thing. The writer could spare thousands of people spending tens of seconds (totaling days of human life), by simply spending less than a second spelling out the obscure term.
Boy are you going to be surprised when you find out that there is an entire French literary tradition that doesn't concern itself with who does and does not speak the language.
