Mercedes and BMW serves a wider band of value than they do in the USA, where they have purposefully cultivated themselves as a pure luxury brand. For example, the 1 and 2 series from BMW or Mercedes A class will never go the USA, even though I’m sure there is a market for them.
They used to make them with quality construction. Now it's all engineered with plastic bits that will only last for the first 5 years the rich owner will be using it before tossing it out.
I remember being in a Mercedes in France in the 80's and noticing it had manual crank windows. My dad in the US (even then!) hated added electronics in cars so he went to a Mercedes dealer and they explained that in the US we could only get fully loaded models.
These days they're both priced like they're selling Ferraris anyway so yeah. The ID Buzz starting at 70k EUR is such a joke.