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> The Home Lens of the Dash is a “give me X” experience. You hit the Super key, and say what you want, and we do our best to figure out what you mean, and give you that.

That argument would be a lot more convincing if the Dash actually displayed results from a lot of places, not just Amazon. What if I want to search the Web? What if I want to search my social networking services? What if I want to look up directions to a location? What if I want to look up a word in a dictionary? (Remember, Ubuntu is popular in schools in some countries.)

Shopping is just one of the many, many things that people want from their computers. Generally speaking, when I'm looking for something on the Internet, Amazon is seldom the first place where I go look for it.

If you really want to turn the Dash into the ultimate "give me X" experience, at least add Google, Twitter, and Wikipedia to the list. That would make a nice replacement for Firefox's search bar. It might even increase your affiliate revenue. You might also consider providing an API so that third-parties such as DuckDuckGo can develop and distribute their own search integration add-ons. (Extra points if you can correctly guess whether I'm looking for web search results or shopping results at any given time.)

> We are not telling Amazon what you are searching for. Your anonymity is preserved because we handle the query on your behalf. Don’t trust us? Erm, we have root. You do trust us with your data already.

That statement sounds suspiciously like the other Mark that we all know and love/hate. You know, the guy who is trying his damnedest to make privacy obsolete.



> That argument would be a lot more convincing if the Dash actually displayed results from a lot of places, not just Amazon. What if I want to search the Web? What if I want to search my social networking services? What if I want to look up directions to a location? What if I want to look up a word in a dictionary? (Remember, Ubuntu is popular in schools in some countries.)

Apple already tried this with Sherlock. It just isn't something people seem to actually want.

http://en.wikipedia.org/wiki/Sherlock_(software)

When Apple killed Sherlock, they replaced it with Spotlight (local search only), and Dashboard (widgets that you can use to find specific network information without going to the web).


Spotlight is not local search only, including links to Wikipedia and for web searches (and even recently viewed pages).


It has links, but not live content fetched from the internet.


I loved Sherlock. I thought they killed it because they got tired of it and it didn't monetize, not because it was unloved.


> That argument would be a lot more convincing if the Dash actually displayed results from a lot of places, not just Amazon.

"Right now, it’s not dynamically choosing what to search, it’s just searching local scopes and Amazon, but it will get smarter over time."


I wonder what "smarter" means. Does it mean that Dash will intelligently choose whether to search local data or Amazon, or does it mean that more options beside Amazon will become available? My interpretation is closer to the former.


> That argument would be a lot more convincing if the Dash actually displayed results from a lot of places, not just Amazon.

It does. There's at least some integration with Google Docs and Flickr. If you go to "Online Accounts" -> Add account, there's a dropdown menu where you can choose to view accounts which integrate specifically with the dash. Though I'm not sure if it's there by default in 12.04 or is it a remnant of my failed attempt to install a preview of that feature from some PPA.

Anyway, dash can integrate with your online accounts, not just Aamazon's store. You can then search through your Flickr photos and Google Docs straight from the dash.


I agree completely. In particular, the "we have root" argument strikes a very disturbing chord with anyone who cares anything about their privacy.

The slippery slope is supposed to be a logical fallacy, but in cases where like this, it is very difficult to argue against.




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