The changed colors are the signal that you have the new one.

They're the signal I wont be buying it if it doesn't match the colors I've liked.

You don't have to buy a phone every generation and it's not really intended that you do.

but 250 000 000 other people will.

i'm def one of them

And i have no idea what color my phone was when i got it. It has been inside an otterbox case since the hour i first had it. For me, the color of a cellphone is about as relevent as the color of a motherboard. It will look cool for, at most, a few minutes before it is forever locked inside a case.

> I don't get why Apple doesn't do consistent colors

The materials used is a factor: the last few iPhones were built with aluminum (iPhone 16), titanium (iPhone 16 Pro) and stainless steel (iPhone 13 Pro).

Not all colors work with all materials; my understanding is titanium is particularly bad for bright colors. The colors for the iPhone Pro models have been pretty drab--not this year.

I have that one, I sometimes take the case off just to look at it.