Were you thinking that "Nous" was French? It's the Greek word for the rational mind (as opposed to the animal appetites or the fighting spirit). Hermes is the Greek god of secret knowledge as well.

Huh. Not often I get a Greek word mistaken for a Latinate. Good to know.

Oddly, I saw some B&W wheatpaste posters for the company put up in my neighbourhood in Vancouver. (Couldn’t even tell what the posters were advertising initially. Not even a QR code. Just “NOUS” and an anime girl.)