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About 10 years ago I became more aware that reducing my consumption of meat was good for the world. The was good for Beyond Meat’s prospects.

About 5 years ago I became more aware that reducing my consumption of ultra processed food was good for me. This was very bad for Beyond Meat’s prospects.

I suspect this experience generalizes.



I'd argue that if you didn't buy the meat, somebody else did so your argument that it was "good for the world" lacks evidence.


This statement proves too much. It's a fully generalized argument against participation in any kind of boycott.


Or maybe doing anything ever!




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