About 10 years ago I became more aware that reducing my consumption of meat was good for the world. The was good for Beyond Meat’s prospects.
About 5 years ago I became more aware that reducing my consumption of ultra processed food was good for me. This was very bad for Beyond Meat’s prospects.
About 5 years ago I became more aware that reducing my consumption of ultra processed food was good for me. This was very bad for Beyond Meat’s prospects.
I suspect this experience generalizes.