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What is the business case for Tesla Diners? I can only think of Tesla/EV drivers on road trip looking for a place along their route to kill time while recharging. That can't be that big enough of a market.


No idea... We've been perfectly happy to go to the Wawa-based Superchargers. They're clean, bright, and have a decent selection of things you'd stop for during a road trip.

I think the longest we've spent at a Supercharger was maybe 20 mins. The charge rates really drop (like charging any battery), so it often makes more sense to just stop a couple times with a low battery and add another 100 miles of range in < 5-10 mins.

But I would hope that Tesla has much better data on their users to be able to determine how long people would stop, and where.


Yeah, the Wawa supercharger is an essential stop. There aren't any chargers in Lake Superior provincial park so you pretty much always have to stop in Wawa when driving the Trans-Canada across Ontario. It'll likely be a longer charge for that reason, so you should check out the Goose statue or cross the road to Timmy's while you wait.


Plenty of brands have "flagship stores" that are used as marketing even if the location is not net profitable.


I think there is demand for "stuff" while recharging.

I would assume a better model might be locating the supercharger near a robust/successful location with plenty of restaurants and coffee shops.

but some superchargers are in pretty desolate areas - that might be a better place for "the company cafeteria"


It looks like they may have used the sheet metal from the cybertruck to build it, so perhaps it was a way to make use of a stockpile of steel? And real estate is a good investment. I'm sure there's a tax subsidy in here somewhere too.


Do most charging stations even have enough charging spots to generate enough foot traffic to support a restaurant? Most restaurants near me have 50-100 parking spots. Even the tiny ones ran by a single person tend to have 8-10.


I hear themed restaurants are going to be big in the 2000s. Did you see Pulp Fiction? Gotta get on that trend early.


Vanity.




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