Steve Jobs was an asshat and the restrictions Apple puts on their software are exactly in line with what he would've done. He was firmly against third party apps on the iPhone in the first place and had to be convinced to permit it. Everything Apple is doing right now is in line with what Apple was doing when Jobs was still around. He would've had plenty to talk about, but none of it would be about no longer infringing users' rights.

Back in the early 2000's when Apple was still the cool, alternative, underdog computer company, it did things very differently, but for the same reason as it always did: make a profit.