> But what does surprise me is that there’s a very common attitude in forums that somehow Apple is the only company doing this, or they’re doing it worse than any other company.
Apart from being irrelevant and whataboutism, this is the narrative Apple is playing, particularly towards its userbase.
The EU regulation doesn't focus on Apple in any way, the purpose of the DMA is to have objective criteria to identify a scaled market of digital goods with an uneven playing field for all players.
The EU DMA has identified that Apple created a closed market of significant size, made themselves the gatekeeper and invited companies to compete there. But Apple participates in the market also as a player, and skews the playing field in their favor.
So it's an unjust market where forces are unable to flow freely, and the EU is attempting to rectify that.
The reasons why Apple is in such public focus on this are #1 because they operate an unusual amount of closed markets and #2 because they WANT this: it is part of Apple's strategy to rally publicly against the regulation and shape a different perception of it.
Apart from being irrelevant and whataboutism, this is the narrative Apple is playing, particularly towards its userbase.
The EU regulation doesn't focus on Apple in any way, the purpose of the DMA is to have objective criteria to identify a scaled market of digital goods with an uneven playing field for all players.
The EU DMA has identified that Apple created a closed market of significant size, made themselves the gatekeeper and invited companies to compete there. But Apple participates in the market also as a player, and skews the playing field in their favor.
So it's an unjust market where forces are unable to flow freely, and the EU is attempting to rectify that.
The reasons why Apple is in such public focus on this are #1 because they operate an unusual amount of closed markets and #2 because they WANT this: it is part of Apple's strategy to rally publicly against the regulation and shape a different perception of it.