>Somehow they missed that quantum field theory formalism
Yet to reach this conclusion you have to notice they stand on the same ground (typicality tests). I'd wagger that they could substitue it with question ordering effects and reach similar conclusions.
The only effect intended was my own amusement. I doubted anyone would ever read the comment.
> Jurafsky, Lecun & two more fellows dropped this paper recently
Somehow they missed that quantum field theory formalism is essential to explain such things.