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>Since Apple is not shipping physical media, it seems something less than 15% would be more reasonable.

The link you provided is only for "Referral fee", not whatever fee charges to fulfill the order (ie. warehousing and shipping), which is separate: https://sellercentral.amazon.com/help/hub/reference/external...



App store software should have minimal warehousing and shipping costs compared with physical software. I was just trying to come up with a ball-park comparable figure.




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