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Pay by name uses the GPS in your phone so that when you walk into Starbucks, your face and name appear on the cash register. Walk into a Starbucks in a distant city:

Customer: "cappucino please"

employee: "Paul, right?"

customer: "yes"

employee: "decaf and skim, as usual?"

customer: "yes, thanks"

employee: "ok, you've paid by square"

The partnership didn't mention pay by name, but I can't imagine the partnership is really meaningful without it. This could spur widespread adoption of pay by name. When people start doing this at Starbucks, it will quickly seem like a normal way to pay, and using a card may start to seem clunky.

I guarantee that typing in a PayPal account number is hella clunky, and NFC little better. Do I reall want to unlock my phone to buy coffee?



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