Well, for cryptographic hashes the relevant institution in the US is NIST and they switch at a point when there start to be worries about the previous hash being subject to successful attacks sometime in the future.
There's no reason in principle that the same approach, again with NIST as the relevant institurion, could not be used for video codecs.
It would be better than the MPEG-LA because the patent situation could be made much simpler (e.g. automatic patent licenses would be granted to all implementors of the standard).
There's no reason in principle that the same approach, again with NIST as the relevant institurion, could not be used for video codecs.
It would be better than the MPEG-LA because the patent situation could be made much simpler (e.g. automatic patent licenses would be granted to all implementors of the standard).