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> It feels like Google is unfairly punishing smaller, specialized developers in favor of mass-market apps.

This seems like a problem across Google generally. Search seems like it has been tuned toward the mass market in almost every query, which buries high-quality content, which is by its nature rare, specialized, and less well-known.

They have also tuned the features of Search in this direction, for example replacing queries with similar but more common text strings, and applying “did you mean” redirection more often, instead of just executing the search as typed. They now do this even if you quote the search string!

Google tests and tunes its algorithm updates. If an algorithm update results in lower prominence for sites they consider popular, they tune the algorithm to “fix” it. As a friend said, the modern Google would never release an algorithm update if it doesn’t put Home Depot on the first page for “buy power saw.” Result: a generous in-kind marketing subsidy for whoever is already popular. I’m convinced this is why Fandom and Quora still hang around polluting SERPs. They’re well-known because they’re well-known, like the Kardashians.



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