I once worked as a customer service staffer for a phone company. I was extremely surprised by the number of people complaining about service being cut for not paying bills who were "stockbrokers" losing "thousands per hour". Really, sir? Most of them knew their bluff was called when we told them about the difference between residential-class and business-class services, but a few hardy souls would stick on. Strangely enough, those few hardy souls whose time is worth thousands an hour were rarely willing to pay a phone bill worth a hundred...
ISP tech support is the same way. The guy paying $30/month for his internet is complaining that he has lost tens of thousands of dollars today. Perhaps he should invest in some redundancy if the internet is so important to him.