So how do you find out about anything? Even in the Bike shop, they have product displays to show off products-- that is advertising. The funny thing is you are likely subconsciously exposed to products that you eventually buy all while thinking that you 'discovered' the product on some hipster blog while pretending that you're impervious. You wouldn't know about any new movie unless they were advertised. Unless you read reviews which, are seeded by the film's PR department which is, in effect advertising. Don't be so sanctimonious. You cannot honestly say you never tried a new restaurant unless expressly recommended by a friend. Those signs in front of restaurants.. You guessed it, advertising. You're a consumer whether you admit it or not.