YouTube keeps on pushing shorts. If you click the x button on the "shorts" section, it will straight up tell you that it's only hiding the reccomendation for 30 days. They're not even pretending otherwise!
That's not even the worst of it. YouTube has a "shelf" that exists solely to announce that YouTube TV was rated highly in a JD Power consumer survey. It's completely meaningless to users, but that doesn't stop them from trying to show it to you again every few weeks.
Some YouTube executive must be really proud of that award.
You can selectively block elements from sites. I've blocked shorts from it and honestly forgot how annoying it was until these comments. Just right click, block element, preview before applying, make sure you don't butcher out unintended parts of the pages.
This is because you are not the target audience of short.
The sad reality is, every apps out there are chasing the attention grabbing KPI. The more time the potential user spent on the platform, the better it is for them.
The second part of the chasing is, are they targetting the younger generation, or not. Because of TikTok and other spin off, YouTube has no choice but have to chase behind and ideally overtake them.
Every single VOD app out there are trying to do the same.